[JDEV] Advertising Namespace

Tue Mar 27 11:58:17 CST 2001

As it's been said in the JAM list and on other occasions (especially around
my office), Jabber isn't just instant messaging.  In our case, we're using
Jabber as part of a larger application and we'll very likely need to tie in
some sort of existing ad system which sends ads based on user history and
such.

We worked out a likely preliminary message which contains:

URL of ad image
target URL of ad
duration
title
type (ad, promo, ???)

but aren't sure how that message will get sent (whether it's an IQ or in an
X or as was suggested here, OOB).  So, thinking of Jabber as not just IM,
what will be the most appropriate type of message for ads?

Colin

> -----Original Message-----
> From: Duncan, Paul [mailto:DuncanP at theconvergency.com]
> Sent: Monday, March 26, 2001 9:37 AM
> To: 'jdev at jabber.org'
> Subject: RE: [JDEV] Advertising Namespace
> 
> 
> 
> Excluding an RSS channel wouldn't necessarily solve it.  If 
> the end user has
> a choice between 'voluntarily' subscribing to an Ad channel 
> or not, then of
> course, who's going to do that?!  That doesn't help the 
> starving developer,
> though - not to mention commercially developed IM's (or any 
> multitude of
> apps that can use the Jabber protocol).  It would be silly to 
> stifle the
> commercial benefits of this technology.
> 
> If the message is basically a URL, title, and description, 
> that doesn't
> identify it enough.  I'd want to know if it was an ad or a 
> news item or an
> invite to the white house.
> 
> If I wanted to plug an advertising delivery module into my 
> server, I'd need
> some way of delivering that ad w/o interfering (ideally) with headline
> information.  No one wants to see an ad for a sprocket within stock
> information.
> 
> If that indicator is a message type and not a namespace, I don't see a
> problem there.  Perhaps the focus should be on more message 
> types and not
> more namespaces.
> 
> Guaranteed eyeballs is a malleable thing.  What I was saying was the
> developer could 'guarantee' certain views/click-thrus in the 
> same way he can
> on his web site.  More so with a downloadable, constantly 
> used software
> program.  I believe people stick with their IM's much more 
> than a web site.
> 
> 
> So maybe we should think on a 'advertising' jabber:x:oob 
> message type and
> not a jabber:x:advertising namespace.
> 
> - Just an idea. (still banging in my brain)
> - Duncan
> 
> -----Original Message-----
> From: jdev-admin at jabber.org [mailto:jdev-admin at jabber.org]On Behalf Of
> DJ Adams
> Sent: Friday, March 23, 2001 5:22 PM
> To: jdev at jabber.org
> Subject: Re: [JDEV] Advertising Namespace
> 
> 
> On Fri, Mar 23, 2001 at 04:43:48PM -0500, Duncan, Paul wrote:
> > 
> > Good point, but the display of the banner-ad would be left 
> to the client
> > developer to ignore or not, thereby leaving it in the hands of the
> developer
> > to justify to a company its validity.
> 
> I guess the free market means developers are free to develop 
> clients that
> display banner ads, and users are free to choose (or write 
> ;-) their client.
> 
> 
> Temas has a point though, about 'guaranteed eyeballs'. 
> 
> > Todd suggested something about another RSS channel.  I'm 
> not sure what
> this
> > is so I can't speak to it.  Perhaps more clarification?
> 
> RSS - RDF Site Summary - is a way of holding a parseable summary of a 
> collection of items, commonly used to succinctly describe the 
> contents of
> a news or blog site. These 'news' items don't have to be news 
> - they're
> essentially a URL, title, and description. So an RSS channel could
> potentially
> hold collections of advertisments. The nice thing subscribing 
> to an RSS
> channel is that you don't _have_ to ;-) There's a Jabber namespace 
> (jabber:x:oob) which fits very well with the RSS item model, 
> and combined
> with
> the message type 'headline' can be used to deliver RSS info to Jabber
> clients,
> some of which present such data in a useful way .
> 
> (Check out http://www.pipetree.com/jabber/headlines.html for 
> a bit more on
> this).
> 
> RSS: http://purl.org/rss/1.0/
> 
> hth
> dj
> 
> 
> 
> 
> > 
> > - Thanks -
> > Duncan
> > 
> > -----Original Message-----
> > From: jdev-admin at jabber.org 
> [mailto:jdev-admin at jabber.org]On Behalf Of
> > Thomas Muldowney
> > Sent: Friday, March 23, 2001 4:15 PM
> > To: jdev at jabber.org
> > Subject: Re: [JDEV] Advertising Namespace
> > 
> > 
> > I think the ramifications of being able to ignore the 
> namesapce would make
> > it
> > very hard for a company to want to join an ad campaign like 
> this.  If I
> > don't
> > have guaranteed audience or guaranteed views what's the 
> point?  Food for
> > thought.
> > 
> > --temas
> > 
> > On Fri, Mar 23, 2001 at 03:29:39PM -0500, Duncan, Paul wrote:
> > >     Ok.  First of all let me start off by saying I find 
> banner ads on my
> > IM
> > > clients annoying and invasive.
> > >  
> > >     I know this.
> > >  
> > >     However,  for some shareware/freeware developers, the 
> only way they
> > can
> > > see any cost justification is by the selling of
> > >     ad space on thier web sites and through some of their client
> software.
> > > One of the coolest news readers I've ever seen has
> > >     a banner ad at the bottom.  I respect the developer 
> for going this
> > route
> > > and not charging me for using his tool, as I now have 
> > >     this fantastic reader for free.
> > >  
> > >     Other developers may want this ability.  Others will not.  By
> > providing
> > > a namespace for this, clients can exclude this, 
> regardless if its sent
> or
> > > not, or
> > >     if they wish, utilize the namespace to help offset 
> the development
> > > costs.
> > >  
> > >     I'd guess it would be something like:        
> > >         
> > >         jabber:x:advertisement
> > >  
> > >     <x xmlns="jabber:x:advertisement">
> > >         <url>http://www.mysoftware.com/bannerads/buy.jpg</url>
> > >         <tracking_no>AE9323DEFGH123</tracking_no>
> > >     </x>
> > >  
> > >     This is not an email to instigate a full-fledge flame 
> war against me
> > or
> > > my value system.
> > >  
> > >     Thoughts?
> > >  
> > >     - Duncan
> > 
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